KUN HONG STUDIO CHUA BAG LAUNCH CAMPAIGN F/W 2025
Where fashion becomes a tender language between generations.
Produced by Mother Tongue Media in partnership with KUN HONG STUDIO and QUEUE AGENCY, weaving Asian American craftsmanship and storytelling into a timeless dialogue.
CLIENT/CREATIVE DIRECTOR
Kitty Kun Hong
DIRECTOR/EDITOR
Xiao Han
Rosa Zhang
AGENCY PRODUCER
PRODUCER/1ST AD/POST-PRODUCER
Lily Huang-Voronina
DIRECTOR OF PHOTOGRAPHY
Jake Moore
PRODUCTION DESIGN
Kelsey Hannah Walsh
COLORIST
Jared Rosenthal
Ken Psalms
William Landry
SOUND DESIGN/MIX
CLIENT
Creative Director: Kitty Kun Hong @kunpaochickun
VIDEO
Director: Xiao Han @xiiiaoh
Agency Producer: Rosa Zhang @queue.agencynyc
Production Partner: Mother Tongue Media @mothertonguemedia
Producer/1st AD/Post Producer: Lily Huang-Voronina @lilyhuangvoroninabefire
Director of Photography: Jake Moore @jakemoore
Production Designer: Kelsey Walsh@kelseyhannahwalsh
Stylist: Kangqi Zou @kangqiyaaaaa
Gaffer: Mario Riquelme @mario_nomas
Editor: Xiao Han @xiiiaoh
Colorist: Jared Rosenthal @jaredrosenthal
Sound Design & Mix: Ken Psalms @pslmsmn William Landry @williamlandryaudio @worldsendprod
‘Mother’: Malena Holcomb @lateliernyc
‘Daughter’: Leah Eliopulos @leaheliopulos
Production Manager: Jing Yu @sylviiyou
Production Coordinator: Via Zhu @veeuhh__
Driver PA: Roy Xu @just_roy31
1st Assistant Camera: Joe Brady @video.person_
2nd Assistant Camera: Evan Feng @evan_feng_
Sound Mixer: Ian Hunter @coolguyian
PD Assistant: Ru @a_doodleroo
Grip: Eric J Smith @_smiththesithlord_
Grip: Blaine @kurtcoblaine_
Hair Dresser: Narumi Baba @narumi_hmua
Makeup Artist: Seiya Iibuchi @seiya_makeup
STILL PHOTOGRAPHY
Photographer: Vince Honglin Cai @vcai_photo
Photography Assistant:Sanding Yi @sandingyi