Mai Truong, Founder of Bo & Mei giving opening remarks alongside co-host Nicole Wong of The Mahjong Project.

Mai Truong, Founder of Bo & Mei, giving opening remarks alongside co-host Nicole Wong of The Mahjong Project.

Mahjong Together: Family Game Day

Bo & Mei set out to create a family-facing activation that felt culturally resonant, design-forward, and operationally tight—bringing their Mahjong universe to life in a way that welcomed both long-time fans and first-time families.

Mother Tongue Media was brought in to capture the experience end-to-end: translating creative intent into a real-world build, staffing, and on-site execution—while capturing assets for the next phase of brand storytelling.

▶ Watch the hero film

More than an event—this is a living brand moment.

Our hero film distills the spirit of the Bo & Mei activation into a cinematic snapshot of culture, community, and design-led play.


EXECUTIVE PRODUCER

Lily Huang-Voronina

DIRECTOR OF PHOTOGRAPHY

Jason Chew

EVENT DESIGN

Juliette Paige

EDITOR / POST SOUND / COLOR / SFX

Zheng Gong

CO-HOST

Nicole Wong

LOCATION SUPPORT

Jeff Javier

EVENT PHOTOGRAPHY

Matthew Lai

CAMERA OPERATOR

Larry Fengze Liang

Experiential Production

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Creative Production

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Vendor + Crew Management

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On-site Operations

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Post-event Content

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Experiential Production 🀄️ Creative Production 🀄️ Vendor + Crew Management 🀄️ On-site Operations 🀄️ Post-event Content 🀄️

2025

New York

The Challenge

Make culture playable, not performative.

Our Approach

Story-tell the experience. Protect the brand. Execute with care.

Our Very Special Thanks To

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